In this position, Tory Hornsby is responsible for Dealership University’s operations and sales.  Additionally, Tory facilitates Dealership University’s workshops and seminars for manufacturers, distributors and dealerships throughout North America. Tory applies his enthusiasm for the powersports industry and education to guide his attendees through informative sessions to help them be more successful and operate more profitably.

Tory rode recreational vehicles throughout his childhood and was drawn to the industry in the mid 90’s when he accepted a position behind the parts counter of a dealership in Conyers, GA.  His positive attitude and determination quickly led Tory to the sales department.  He was then promoted to Business Manager, and after much success he became Sales Manager.  In 1999, Tory became the Training Manager for a group of four dealerships where he successfully delivered and tracked training for the team members in each department.  His success in this position led him to become a General Manager that focused on improving the performance of his front-line employees, those that faced the dealership’s customers – leading to increased sales, profitability and morale.

Tory possesses an inner passion for self-development and training.  He has completed Franklin Covey’s Project Management workshop and has had the privilege of attending training sessions given by a variety of renowned sales and self-development authors including Stephen Covey, Brian Tracy, Zig Ziglar, Tom Hopkins, Harvey McKay, and J. Douglas Edwards, among others.

Tory's hobbies include riding, drag racing, playing guitar, and spending time with his wife - Cristy, and his children - Taylor, T.J. and Chandler.  He is also an ordained minister with experience preaching, serving as an interim youth pastor, and being a worship leader.

Training Available 24/7

	Easily Facilitated
	Extremely User Friendly
	Testing and Certification