Most of us think that we are proactive.  We know the systems and procedures, and have trained staff to make sure things work smoothly.  We have special events designed to bring in prospects and have at least two open house events a year as well as rides originating from our store.  But that doesn’t mean we’re proactive. 

So what makes the difference?  Creativity. 

If you are truly proactive you do things other dealers don’t.  You create excitement.  Being proactive means you do intensive follow-up and intensive prospecting... .. ---------            -read article-